• iDraught Beer Insight Platform

    The Power of Draught Beer Monitoring

    iDraught solutions have been deployed in the UK, Europe and US. This data insight drives measurable improvement to your gross profit by delivering a focus on consumer experience and spend in the draught beer category.

    Find out more

  • Beer Monitoring and Insight

    Reduce Beer Wastage & Improve Profits

    Vianet’s iDraught and internet of things technologies, enable on-trade operators with critical insight to deliver significant improvements in consumer experience and profitability in pubs, bars and restaurants.

    Find out more

THE GLOBAL LEADER IN DRAUGHT BEER QUALITY & WASTE MANAGEMENT SYSTEMS

KEY FEATURES

Vianet’s iDraught and internet of things technologies, enable on-trade operators with critical insight to deliver significant improvements in consumer experience and profitability in pubs, bars and restaurants.

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Beer Quality

Focus on quality can deliver a 3% increase in beer sales and protect your brand and reputation

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Business Intelligence

Drives direct, measurable improvements to your gross profit

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Strategic Insight

Delivering unique insight on your consumer experience and spend

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Waste Management

Proven to generate a 2% decrease in wastage and a 2% increase in cash in the till

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Dedicated Support

Dedicated account team and support from a cellar management trained ABCQ (Award in Beer & Cellar Quality) team

The Benefits

IDRAUGHT BENEFITS CALCULATOR

AVERAGE DRAUGHT SALES PER WEEK

 

THE RESULTS

Pouring yield at 2% improvement
WEEKLY ANNUALLY
Till yield at 2% improvement
WEEKLY ANNUALLY
Quality driven sales increase 3% (50% GP)
WEEKLY ANNUALLY
Ranging efficiency (4 taps per site)
WEEKLY ANNUALLY
TOTAL BENEFITS
WEEKLY ANNUALLY
GET IN TOUCH

OUR PARTNERS

    Vianet client - Red Oak Taverns
    AMC theatres
    Admiral Taverns
    Fullers
    Stonegate Pub Company

Testimonials

    Working to successfully re-open our Leased and Tenanted businesses following the 15-week lockdown, we have found the Vianet information incredibly insightful. The new iDraught technology has really opened our, and our Partners’, eyes to using this data in a more forward-thinking manner for the future, and we’re looking forward to making the most of our partnership once
    our pubs are back up and running.

    Andrew Parker
    Managing Director of Leased and Tenanted Operations
    Hawthorn Pubs

    The granular level of detailed reporting throughout the reopening period, from product level, to pub level, area manager, region and business totals has been invaluable in helping us analyse how our individual businesses and regions have fared in recent weeks. Added to the usual weekly data set and the bespoke reports Vianet have been able to run on our behalf, we have been able to implement specific and focused strategies on which to help our hard working tenant partners take on the challenges our industry faces right now.

    Mark Grunnell
    Co-founder and Chief Executive
    Red Oak Taverns

    The insight Vianet supply into major sporting events is invaluable, it provides an immediate gauge on the impact of the event and how you have performed versus your peers.

    Danny Hawkins
    Head of Commercial
    Punch Pubs

    The data and insights Vianet have provided over the first few weeks of reopening have been invaluable. Given the fast-moving nature of the situation, the accuracy and timeliness of their service is testament to their professionalism and understanding of our needs.

    CHRIS RHYS-DAVIES
    SENIOR CATEGORY DEVELOPMENT MANAGER
    Heineken

    As a Brewer, when it’s your own beer – quality becomes even more important. Wadworth have definitely benefitted
    from improvements in quality.

    Chris Welham
    CEO
    Wadworth Brewery

    The support we have received from Vianet in the way of prompt and insightful data has been of huge benefit in the
    successful re-opening of our business.

    MARK BROWN
    Managing Director
    TRUST INNS

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