Vianet data reveals importance of Six Nations rugby to pub beer sales

7 February 2018, Pubs & Bars

With the Six Nations rugby in full swing, the tournament presents a key trading opportunity for pubs and bars everywhere. Our new data continues to reinforce the importance of international rugby in driving pub beer volumes.

At Vianet, we’re dedicated to help operators improve retail standards and drive profitability through providing actionable business insight. Analysis of 2017’s highest volume trading days is based on data from more than 250,000 devices and demonstrates how top-quality sport drives beer volumes in licensed venues.

Six Nations weekends accounted for three of the top 10 trading days from last year. With the tournament running over the next few weeks, it’s vital that operators have the right focus on their range to deliver the correct throughput and ensure effective beer quality management, whatever the match result.

Customers expect both consistent drink and service quality during busy sporting occasions, both of which are paramount to a venue’s ongoing reputation. Those operators which focus on delivering quality will drive positive consumer experience, repeat visits and profitability.

Our analysis can help ensure that customers receive the very best experience when in their pub – win, lose or draw.


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