Understanding the value of Smart Zones powered by iDraught

Independent research has shown that quality matters to the consumer and that volumes can increase by 6% by delivering that perfect pint. Data from the Beer Quality Report 2019 produced by Vianet validates this missed opportunity for the industry. Industry statistics show that with good stock, cellar management and staff training, significant increases in sales and yields can be achieved, all of which can be identified through the power of our iDraught system.

Our Smart Zone benefits calculator below has been generated for demonstration purposes. For detailed opportunity analysis please complete the enquiry form.

IDRAUGHT BENEFITS CALCULATOR

AVERAGE DRAUGHT SALES PER WEEK

 

THE RESULTS

Pouring yield at 2% improvement
WEEKLY ANNUALLY
Till yield at 2% improvement
WEEKLY ANNUALLY
Quality driven sales increase 3% (50% GP)
WEEKLY ANNUALLY
Ranging efficiency (4 taps per site)
WEEKLY ANNUALLY
TOTAL BENEFITS
WEEKLY ANNUALLY
GET IN TOUCH

Wadworth Brewery

Wadworth Brewery

“As a brewer, when it’s your own beer – quality becomes even more important. Wadworth have definitely benefitted from improvements in quality”
Chris Welham, CEO – Wadworth Brewery

WATCH THE VIDEO
Holme Valley Inns

Holme Valley Inns

"I’m addicted to iDraught - we saw immediate gains of around £10k per year."
Ricardo Victor – Holme Valley inns

WATCH THE VIDEO
BII Licensee of the Year

BII Licensee of the Year

"It’s shockingly good, really. We’ve used iDraught to add £8-10,000 to our bottom line – it’s a system that I would thoroughly recommend."
Keith Marsden – BII Licensee of the Year 2015

WATCH THE VIDEO
Frederick Robinsons

Frederick Robinsons

"iDraught is becoming an essential business tool for switched on operators."
William Robinson, Managing Director – Frederick Robinsons DOWNLOAD THE FULL CASESTUDY
Tankbeer

Tankbeer

"iDraught is the complete package of information."
Sander Huisman – Tankbeer DOWNLOAD THE FULL CASESTUDY

Partners in the Ecosystem

News + Events

Festive Trade Report 2021 – Pubs & Bars Draught Beer Volume Statistics

Over the Christmas period, Vianet have reviewed their data taken from circa. 8,500 sites throughout December. The insight taken from pubs and bars across the UK demonstrates a downturn for festive trade as the coronavirus pandemic continues to threaten the hospitality industry with restrictions. A downturn in dispensed volume was evident across the UK throughout […]

7 January 2022

Vianet’s Helpdesk Christmas Opening Times

The festive season is upon us, and the end of another challenging year to say the least. We’d like to take this opportunity to thank all our partners for their custom and co-operation this year, as well as our employees. We wish you all and your families a very Merry Christmas and all the best […]

23 December 2021

EURO 2020 Pubs & Bars Draught Beer Round Up

This year is more important than ever to the Great British Pub and the EURO 2020 Tournament has had a huge effect giving a well needed boost to the on-trade, despite restrictions being in place throughout. Vianet has been providing invaluable data insights to pubs and restaurants throughout the EURO 2020. Sign up for the […]

13 July 2021

© Vianet Group PLC. Incorporated in England, being its main place of operation.

Registered in the UK, Company No 5345684