With their regular quality audits, Wadworth’s managed pubs are target-driven operations, and iDraught has undoubtedly helped managers hit their targets, whether for line cleaning, cellar temperature or yield.
»As the boss of Vianet, Steve Alton is best known as a champion of beer quality, but after a repositioning of his company’s raison d’etre, he’s out to mobilise the use of data across the licensed trade.
»Our latest research has revealed that consumers are embracing Smart Pay tech and are twice as likely to use their smart phone to pay for lunch than they were a year ago. But it's not just phones that are being enabled with smart tech.
»Big Data has swept into every industry and business function and is now recognised as essential in unlocking significant organisational value by making information more transparent and usable.
»Today’s consumer is time poor and increasingly seeking faster transactions. People have become accustomed to buying things online at the click of a button and the vending industry needs to acknowledge this.
»As well a raft of other benefits, tenant Kelly Dodsworth said the system had made a huge difference to the business in a short period of time and already saved her £1,000-a-month in avoiding wasted beer.
»Steve Hawthorne knew where to turn when he wanted to see improvements to cash-in-till and a reduction in shrinkage at one of his 10 pubs with Ei Group.
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14 July 2017, Smart Zones
Beer quality has been a hot topic of debate across the industry and as long-standing champions of quality in the on trade, we are pleased there is a renewed focus on this important issue.
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