The Rugby World Cup starts today and is scheduled for the next 6 weeks. From Vianet’s iDraught data we can see that rugby is one of the biggest sporting events to watch in the pub. This year’s Six Nations tournament saw an average uplift in volume of 26% in L&T pubs and 39% in managed […]

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Vianet Insight Report 2018

Vianet Insight Report 2018

14 June 2019, Smart Zones

https://vianetplc.com/wp-content/uploads/2018/11/Insight-Report-2018.pdf

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With two English teams heading to the finals of the UEFA Champions League next week, pubs need to ready themselves for the highest earning sporting event in terms of draught beer say industry insight experts, Vianet. Last year, excluding data from the World Cup, Vianet insight showed the biggest draught throughput was from the UEFA […]

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Quality is key for Brewhouse & Kitchen

Quality is key for Brewhouse & Kitchen

11 March 2019, Smart Zones

Vianet has secured a long term contract for iDraught with Brewhouse & Kitchen following a successful trial with business. Brewhouse & Kitchen decided to take the next step in their strategy to ensure the beer they brewed in all their venues was consistent and served perfectly they set a target of 98% served through clean […]

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Yummy focuses on range to maximise profits Vianet says the Six Nations provides the highest draught sales for a short-term sporting event in pubs and getting the range right now on bars is vital to maximise both sales and margin during this lucrative tournament. Steven Alton, managing director of Vianet said, “We have identified in […]

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One in three pints served to customers over the Christmas trading period will not be up to scratch according to the latest Vianet Draught Insight Report. Christmas is one of the most lucrative trading periods in the annual events calendar with 13,000 barrels alone of draught beer sold on the ‘Mad Friday’ before Christmas last […]

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Sales statistics give the clearest indication yet of the extent to which cashless payment is penetrating the vending industry. Retailers began to embrace the payment form in 2015/16, but the adoption of card payment in vending lagged a distance behind. However, as soon as the cashless ‘ice’ ad been broken, the pace at which Vianet […]

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Real time data from Vianet’s iDraught systems across the UK during the last three England World Cup matches has shown a massive increase in draught beer sales. The average increase in pints sold across the three matches was 109 pints with the biggest increase being the Thursday night match against Belgium with an increase of […]

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