Understanding the value of Smart Zones powered by iDraught

Independent research has shown that quality matters to the consumer and that volumes can increase by 6% by delivering that perfect pint. Data from the Beer Quality Report 2017 produced by Vianet and Cask Marque validates this missed opportunity for the industry. Industry statistics have shown that a further 3% increase in sales and 7% yields (BBPA) are possible with good stock and cellar management and trained bar staff.

Our Smart Zone benefits calculator below has been generated for demonstration purposes. For detailed opportunity analysis please complete the enquiry form.

IDRAUGHT BENEFITS CALCULATOR

AVERAGE DRAUGHT SALES PER WEEK

 

THE RESULTS

Pouring yield at 2% improvement
WEEKLY ANNUALLY
Till yield at 2% improvement
WEEKLY ANNUALLY
Quality driven sales increase 3% (50% GP)
WEEKLY ANNUALLY
Ranging efficiency (4 taps per site)
WEEKLY ANNUALLY
TOTAL BENEFITS
WEEKLY ANNUALLY
GET IN TOUCH
Wadworth Brewery

Wadworth Brewery

“As a brewer, when it’s your own beer – quality becomes even more important. Wadworth have definitely benefitted from improvements in quality”
Chris Welham, CEO – Wadworth Brewery

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Holme Valley Inns

Holme Valley Inns

"I’m addicted to iDraught - we saw immediate gains of around £10k per year."
Ricardo Victor – Holme Valley inns

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BII Licensee of the Year

BII Licensee of the Year

"It’s shockingly good, really. We’ve used iDraught to add £8-10,000 to our bottom line – it’s a system that I would thoroughly recommend."
Keith Marsden – BII Licensee of the Year 2015

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Frederick Robinsons

Frederick Robinsons

"iDraught is becoming an essential business tool for switched on operators."
William Robinson, Managing Director – Frederick Robinsons DOWNLOAD THE FULL CASESTUDY
Tankbeer

Tankbeer

"iDraught is the complete package of information."
Sander Huisman – Tankbeer DOWNLOAD THE FULL CASESTUDY

Partners in the Ecosystem

News + Events

Vianet data reveals importance of Six Nations rugby to pub beer sales

With the Six Nations rugby in full swing, the tournament presents a key trading opportunity for pubs and bars everywhere. Our new data continues to reinforce the importance of international rugby in driving pub beer volumes.

7 February 2018

Vianet extends technology partnership with Fuller’s

We’re delighted to have secured a three-year contract extension to our existing long-term partnership with Fuller’s, the London-based brewer and premium pub company.

11 January 2018

Case Study – New River – Winwick Taverns

Experienced pub operators Paul Gabbutt and David Morse are advisers to Winwick Taverns, which has a seven-strong pub portfolio in and around Wales and the North West, three of which are with NewRiver.

5 January 2018

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