Understanding the value of Smart Zones powered by iDraught

Independent research has shown that quality matters to the consumer and that volumes can increase by 6% by delivering that perfect pint. Data from the Beer Quality Report 2017 produced by Vianet and Cask Marque validates this missed opportunity for the industry. Industry statistics have shown that a further 3% increase in sales and 7% yields (BBPA) are possible with good stock and cellar management and trained bar staff.

Our Smart Zone benefits calculator below has been generated for demonstration purposes. For detailed opportunity analysis please complete the enquiry form.

IDRAUGHT BENEFITS CALCULATOR

AVERAGE DRAUGHT SALES PER WEEK

 

THE RESULTS

Pouring yield at 2% improvement
WEEKLY ANNUALLY
Till yield at 2% improvement
WEEKLY ANNUALLY
Quality driven sales increase 3% (50% GP)
WEEKLY ANNUALLY
Ranging efficiency (4 taps per site)
WEEKLY ANNUALLY
TOTAL BENEFITS
WEEKLY ANNUALLY
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Wadworth Brewery

Wadworth Brewery

“As a brewer, when it’s your own beer – quality becomes even more important. Wadworth have definitely benefitted from improvements in quality”
Chris Welham, CEO – Wadworth Brewery

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Holme Valley Inns

Holme Valley Inns

"I’m addicted to iDraught - we saw immediate gains of around £10k per year."
Ricardo Victor – Holme Valley inns

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BII Licensee of the Year

BII Licensee of the Year

"It’s shockingly good, really. We’ve used iDraught to add £8-10,000 to our bottom line – it’s a system that I would thoroughly recommend."
Keith Marsden – BII Licensee of the Year 2015

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Frederick Robinsons

Frederick Robinsons

"iDraught is becoming an essential business tool for switched on operators."
William Robinson, Managing Director – Frederick Robinsons DOWNLOAD THE FULL CASESTUDY
Tankbeer

Tankbeer

"iDraught is the complete package of information."
Sander Huisman – Tankbeer DOWNLOAD THE FULL CASESTUDY

Partners in the Ecosystem

News + Events

Get Six Nations range and yield right and reap the rewards

Yummy focuses on range to maximise profits Vianet says the Six Nations provides the highest draught sales for a short-term sporting event in pubs and getting the range right now on bars is vital to maximise both sales and margin during this lucrative tournament. Steven Alton, managing director of Vianet said, “We have identified in […]

1 February 2019

A customer is not just for Christmas says Vianet boss

One in three pints served to customers over the Christmas trading period will not be up to scratch according to the latest Vianet Draught Insight Report. Christmas is one of the most lucrative trading periods in the annual events calendar with 13,000 barrels alone of draught beer sold on the ‘Mad Friday’ before Christmas last […]

11 December 2018

Vianet Insight on World Cup matches show massive growth in draught beer sales

Real time data from Vianet’s iDraught systems across the UK during the last three England World Cup matches has shown a massive increase in draught beer sales. The average increase in pints sold across the three matches was 109 pints with the biggest increase being the Thursday night match against Belgium with an increase of […]

3 July 2018

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