Understanding the value of Smart Zones powered by iDraught

Independent research has shown that quality matters to the consumer and that volumes can increase by 6% by delivering that perfect pint. Data from the Beer Quality Report 2017 produced by Vianet and Cask Marque validates this missed opportunity for the industry. Industry statistics have shown that a further 3% increase in sales and 7% yields (BBPA) are possible with good stock and cellar management and trained bar staff.

Our Smart Zone benefits calculator below has been generated for demonstration purposes. For detailed opportunity analysis please complete the enquiry form.

IDRAUGHT BENEFITS CALCULATOR

AVERAGE DRAUGHT SALES PER WEEK

 

THE RESULTS

Pouring yield at 2% improvement
WEEKLY ANNUALLY
Till yield at 2% improvement
WEEKLY ANNUALLY
Quality driven sales increase 3% (50% GP)
WEEKLY ANNUALLY
Ranging efficiency (4 taps per site)
WEEKLY ANNUALLY
TOTAL BENEFITS
WEEKLY ANNUALLY
GET IN TOUCH
Wadworth Brewery

Wadworth Brewery

“As a brewer, when it’s your own beer – quality becomes even more important. Wadworth have definitely benefitted from improvements in quality”
Chris Welham, CEO – Wadworth Brewery

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Holme Valley Inns

Holme Valley Inns

"I’m addicted to iDraught - we saw immediate gains of around £10k per year."
Ricardo Victor – Holme Valley inns

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BII Licensee of the Year

BII Licensee of the Year

"It’s shockingly good, really. We’ve used iDraught to add £8-10,000 to our bottom line – it’s a system that I would thoroughly recommend."
Keith Marsden – BII Licensee of the Year 2015

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Frederick Robinsons

Frederick Robinsons

"iDraught is becoming an essential business tool for switched on operators."
William Robinson, Managing Director – Frederick Robinsons DOWNLOAD THE FULL CASESTUDY
Tankbeer

Tankbeer

"iDraught is the complete package of information."
Sander Huisman – Tankbeer DOWNLOAD THE FULL CASESTUDY

Partners in the Ecosystem

News + Events

Vianet Insight Report 2018

http://vianetplc.com/wp-content/uploads/2018/11/Insight-Report-2018.pdf

14 June 2019

Champions League final set to serve high scores for pubs

With two English teams heading to the finals of the UEFA Champions League next week, pubs need to ready themselves for the highest earning sporting event in terms of draught beer say industry insight experts, Vianet. Last year, excluding data from the World Cup, Vianet insight showed the biggest draught throughput was from the UEFA […]

29 May 2019

Quality is key for Brewhouse & Kitchen

Vianet has secured a long term contract for iDraught with Brewhouse & Kitchen following a successful trial with business. Brewhouse & Kitchen decided to take the next step in their strategy to ensure the beer they brewed in all their venues was consistent and served perfectly they set a target of 98% served through clean […]

11 March 2019

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