Understanding the value of Smart Zones powered by iDraught

Independent research has shown that quality matters to the consumer and that volumes can increase by 6% by delivering that perfect pint. Data from the Beer Quality Report 2017 produced by Vianet and Cask Marque validates this missed opportunity for the industry. Industry statistics have shown that a further 3% increase in sales and 7% yields (BBPA) are possible with good stock and cellar management and trained bar staff.

Our Smart Zone benefits calculator below has been generated for demonstration purposes. For detailed opportunity analysis please complete the enquiry form.

IDRAUGHT BENEFITS CALCULATOR

AVERAGE DRAUGHT SALES PER WEEK

 

THE RESULTS

Pouring yield at 2% improvement
WEEKLY ANNUALLY
Till yield at 2% improvement
WEEKLY ANNUALLY
Quality driven sales increase 3% (50% GP)
WEEKLY ANNUALLY
Ranging efficiency (4 taps per site)
WEEKLY ANNUALLY
TOTAL BENEFITS
WEEKLY ANNUALLY
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Wadworth Brewery

Wadworth Brewery

“As a brewer, when it’s your own beer – quality becomes even more important. Wadworth have definitely benefitted from improvements in quality”
Chris Welham, CEO – Wadworth Brewery

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Holme Valley Inns

Holme Valley Inns

"I’m addicted to iDraught - we saw immediate gains of around £10k per year."
Ricardo Victor – Holme Valley inns

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BII Licensee of the Year

BII Licensee of the Year

"It’s shockingly good, really. We’ve used iDraught to add £8-10,000 to our bottom line – it’s a system that I would thoroughly recommend."
Keith Marsden – BII Licensee of the Year 2015

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Frederick Robinsons

Frederick Robinsons

"iDraught is becoming an essential business tool for switched on operators."
William Robinson, Managing Director – Frederick Robinsons DOWNLOAD THE FULL CASESTUDY
Tankbeer

Tankbeer

"iDraught is the complete package of information."
Sander Huisman – Tankbeer DOWNLOAD THE FULL CASESTUDY

Partners in the Ecosystem

News + Events

Case Study – Heavitree Brewery PLC

The ultimate goal is for all of our customers to receive a pint served to exactly the same quality as if you were purchasing a coffee from somewhere like Costa; wherever you are in the country a Costa always tastes the same, so why can’t we achieve that with our beer?

22 November 2017

Case Study – Wadworth Managed Estate

With their regular quality audits, Wadworth’s managed pubs are target-driven operations, and iDraught has undoubtedly helped managers hit their targets, whether for line cleaning, cellar temperature or yield.

10 October 2017

Man on a mission

As the boss of Vianet, Steve Alton is best known as a champion of beer quality, but after a repositioning of his company’s raison d’etre, he’s out to mobilise the use of data across the licensed trade.

16 October 2017

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