Connecting multiple assets in a cloud based big data service
to provide you with unparalleled insight


Smart Zones are the combination of multiple data gathering devices into one or more systems or assets, with the data from these devices being communicated back to our IoT platform and cloud based servers via a single communications hub. The technology was originally developed for flow monitoring devices, temperature sensors, and drinks retailing. Vianet Smart Zones can gather data from any asset with a digital output, including gaming machines, utilities management and EPOS payment services.

Powered by Idraught

The global leader in draught beer quality and waste management systems

iDraught solutions have been deployed in the UK, Europe and US. These Smart Zones ecosystems drive a measurable improvement to your gross profit by delivering a focus on consumer experience and spend.

QUALITY MANAGEMENT

Consumers seek a consistent product delivered perfectly everytime. Deployment of iDraught typically delivers a 3% improvement in sales.

Business Intelligence and Strategic insight

Benchmark your performance against the industry to identify opportunities for growth, supported by credible consumer data.

WASTE MANAGEMENT

Effective stock management is a driver of growth. iDraught is proven to typically reduce wastage by 2% increasing turnover by 2%.

Wadworth Brewery

Wadworth Brewery

“As a brewer, when it’s your own beer – quality becomes even more important. Wadworth have definitely benefitted from improvements in quality”
Chris Welham, CEO – Wadworth Brewery

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Holme Valley Inns

Holme Valley Inns

"I’m addicted to iDraught - we saw immediate gains of around £10k per year."
Ricardo Victor – Holme Valley inns

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BII Licensee of the Year

BII Licensee of the Year

"It’s shockingly good, really. We’ve used iDraught to add £8-10,000 to our bottom line – it’s a system that I would thoroughly recommend."
Keith Marsden – BII Licensee of the Year 2015

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Frederick Robinsons

Frederick Robinsons

"iDraught is becoming an essential business tool for switched on operators."
William Robinson, Managing Director – Frederick Robinsons DOWNLOAD THE FULL CASESTUDY
Tankbeer

Tankbeer

"iDraught is the complete package of information."
Sander Huisman – Tankbeer DOWNLOAD THE FULL CASESTUDY
BII Licensee of the Year

BII Licensee of the Year

"Direct bottom line benefit in your product yields enables me to see any issues quickly and tackle them Cost savings equal to £8000 PA, just from beer wastage."
Tim Tomlinson – finalist of the BII Licensee of the Year 2015 DOWNLOAD THE FULL CASESTUDY

Partners in the EcoSystem

News + Events

Case Study – Heavitree Brewery PLC

The ultimate goal is for all of our customers to receive a pint served to exactly the same quality as if you were purchasing a coffee from somewhere like Costa; wherever you are in the country a Costa always tastes the same, so why can’t we achieve that with our beer?

22 November 2017

Case Study – Wadworth Managed Estate

With their regular quality audits, Wadworth’s managed pubs are target-driven operations, and iDraught has undoubtedly helped managers hit their targets, whether for line cleaning, cellar temperature or yield.

10 October 2017

Man on a mission

As the boss of Vianet, Steve Alton is best known as a champion of beer quality, but after a repositioning of his company’s raison d’etre, he’s out to mobilise the use of data across the licensed trade.

16 October 2017

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