Connecting multiple assets in a cloud based big data service
to provide you with unparalleled insight

Smart Zones are the combination of multiple data gathering devices into one or more systems or assets, with the data from these devices being communicated back to our IoT platform and cloud based servers via a single communications hub. The technology was originally developed for flow monitoring devices, temperature sensors, and drinks retailing. Vianet Smart Zones can gather data from any asset with a digital output, including gaming machines, utilities management and EPOS payment services.

Powered by Idraught

The global leader in draught beer quality and waste management systems

iDraught solutions have been deployed in the UK, Europe and US. These Smart Zones ecosystems drive a measurable improvement to your gross profit by delivering a focus on consumer experience and spend.


Consumers seek a consistent product delivered perfectly everytime. Deployment of iDraught typically delivers a 3% improvement in sales.

Business Intelligence and Strategic insight

Benchmark your performance against the industry to identify opportunities for growth, supported by credible consumer data.


Effective stock management is a driver of growth. iDraught is proven to typically reduce wastage by 2% increasing turnover by 2%.

Wadworth Brewery

Wadworth Brewery

“As a brewer, when it’s your own beer – quality becomes even more important. Wadworth have definitely benefitted from improvements in quality”
Chris Welham, CEO – Wadworth Brewery

Holme Valley Inns

Holme Valley Inns

"I’m addicted to iDraught - we saw immediate gains of around £10k per year."
Ricardo Victor – Holme Valley inns

BII Licensee of the Year

BII Licensee of the Year

"It’s shockingly good, really. We’ve used iDraught to add £8-10,000 to our bottom line – it’s a system that I would thoroughly recommend."
Keith Marsden – BII Licensee of the Year 2015

Frederick Robinsons

Frederick Robinsons

"iDraught is becoming an essential business tool for switched on operators."
William Robinson, Managing Director – Frederick Robinsons DOWNLOAD THE FULL CASESTUDY


"iDraught is the complete package of information."
BII Licensee of the Year

BII Licensee of the Year

"Direct bottom line benefit in your product yields enables me to see any issues quickly and tackle them Cost savings equal to £8000 PA, just from beer wastage."
Tim Tomlinson – finalist of the BII Licensee of the Year 2015 DOWNLOAD THE FULL CASESTUDY

Partners in the EcoSystem

News + Events

Vianet data reveals importance of Six Nations rugby to pub beer sales

With the Six Nations rugby in full swing, the tournament presents a key trading opportunity for pubs and bars everywhere. Our new data continues to reinforce the importance of international rugby in driving pub beer volumes.

7 February 2018

Vianet extends technology partnership with Fuller’s

We’re delighted to have secured a three-year contract extension to our existing long-term partnership with Fuller’s, the London-based brewer and premium pub company.

11 January 2018

Case Study – New River – Winwick Taverns

Experienced pub operators Paul Gabbutt and David Morse are advisers to Winwick Taverns, which has a seven-strong pub portfolio in and around Wales and the North West, three of which are with NewRiver.

5 January 2018

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