Vianet’s snapshot of the event from 11am to midnight on Monday 27th, shows that although England’s poor result against Iceland has meant pubs can look forward to 1 less match day than we all probably expected, the day was still a success, with volumes up 63% for Euro pubs versus the same day last year with the average volume on the day being 195.99 pints. (an increase in volume on same day last year of 75.77 pints).
Peak trading time was between 8 & 9PM with the run rate prior to the match averaging 12.08 pints. The run rate in match averaging 27.26 pints and the run rate post-match averaging 5.42 pints. This is the lowest post-match run rate suggesting unhappy fans headed for the door rather than commiserating over a pint.
The value to the Euro sports pub above normal trade at £3.50 per pint is £265.20 , with England now out of the competition the average uplift across the 4 matches was £1710.32