10 February 2017, Smart Zones
Vianet’s snapshot of the event from 11am to midnight on Thursday 16th, shows that for Euro sports pubs the day was a success, with volumes up 108% for pubs versus the same day last year with the average volume on the day being 296.88 pints. (an increase in volume on same day last year of 154.39 pints)
Peak trading time was between 2 & 3pm with the run rate prior to the match averaging 18.49 pints. The run rate in match averaging 44.47 pints and the run rate post-match averaging 19.05 pints.
The value to the Euro sports pub above normal trade at £3.50 per pint is £540.37 , this would be worth at least £4082.56 on average* per pub if England get to the final.