Full Clear and Vianet Partnership

24 May 2016, Smart Zones


Vianet, the global leader in draught beer quality and waste management systems, has partnered with FullClear to create a revolutionary new proposition set to disrupt the UK beer line cleaning market.

Through combining Vianet’s Internet of Things technology iDraught and FullClear’s advanced beer line cleaning product, the new joint proposition offers licensed retailers a measured, monitored and tracked cleaning solution.

Historically line cleaning has involved toxic, corrosive and hazardous chemicals with the onus for cleaning on the operator. As such, this essential task is often ignored due to time pressures or a reluctance to waste beer that usually occurs during the process.

However, ceasing line cleaning is a false economy, with Vianet data showing it has a significant impact on pouring yields, beer quality and the customer experience. Data from Vianet’s recent Beer Quality Report found that one in three pints served in the UK is via an unclean beer line.

The average difference in annual beer volumes between a pub that serves between 90-100% of beer via clean lines and those that serve only half via clean lines is 63 barrels and is worth approximately £63,500 at a retail selling price of £3.50 per pint.

The new joint proposition involves customers signing up to purchase FullClear, a scientifically formulated beer line cleaning technology which is non-corrosive, non-toxic and non-hazardous.

The product set is sent direct to the site each month with Vianet’s iDraught cellar technology monitoring the activation of the solution and automatically notifying FullClear if the product has not been used on schedule. FullClear’s customer service team then notifies the relevant individuals using an intelligent mix of email, push notification and text messages to support as needed to maintain correct and consistent cleaning.

The iDraught technology will also monitor and report on the effectiveness of the cleaning to ensure FullClear is activated correctly by the operator.

Steve Alton, managing director of Vianet, said:

“Our new partnership agreement with FullClear allows for the first time a fully managed and pro-actively measured line cleaning service.

“There is a huge opportunity for many retailers to improve beer quality and make a significant positive impact upon their bottom line profit. There is a clear and present imperative for operators to maximise every profit opportunity available to mitigate the additional cost pressures coming on stream and this solution is another way that Vianet is giving the actionable intelligence to help drive their businesses forward.

“We have a number of customers already benefiting from the joined up solution and look forward to offering this solution to operators across the wider industry.”

Alex Murray, chief executive at FullClear, said:

“Currently beer line cleaning is unstructured and often carried out by untrained staff. Most line cleaning chemicals are toxic, corrosive and ineffective meaning that beer lines have to be cleaned weekly rather than safely every month.

“Through our extensive independently verified tests we’ve proven you can safely extend the clean cycle from weekly to monthly. We are delighted to collaborate with Vianet to create this holistic solution which is aligned with our philosophy to help retailers serve better quality beer and run better businesses.”

Edward Theakston, an independent on-trade consultant, added:

“I have been very impressed with the company’s diligence, testing and the results I have seen for myself using FullClear. They understand the different cleaning techniques needed and different frequency for cask and keg beers and have a true commitment to learning and best practice. FullClear is undoubtedly effective in removing bacteria, improving the quality of beer served by publicans to consumers and increasing operational efficiency.”

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